Designsta Spotlight with Tiffany Hathorn
This week in The Designsta Spotlight I would like to introduce you to a lovely member of the Designsta community, Tiffany. Keep reading to find out all about Tiffany's business, her plans and how she uses Designsta...
What’s your name and where do you live?
Heyoooo! My name is Tiffany Hathorn. My son and I live in the middle of Arkansas USA. It feels like the middle of nowhere, but at least it’s pretty. Metaphysically, I’m a wanderer. My soul is somewhere in Asia right now, eating all the food.
Here’s the requisite picture of me. It’s a Snapchat filter because...I’m a millennial, yo!
Also, here’s a picture of my son. Because he’s adorable.
What is your business called and what do you do?
My business title is very uninspired, lol. I just go by my name (though, unofficially, I call myself The Word Nerd). I’m a content and copywriter for female entrepreneurs. In other words, I help them write words with a purpose - whether it’s to get people to click over to read (and engage with) their blog posts, get a conversation going in their email inbox, or rack up “dolla dolla billz”. I write everything from blog posts and ebooks to email sequences and sales pages.
Who is your target audience?
I love helping women like myself to build communities, impact the world, and (of course) make money doing what they love. My target audience includes female coaches, consultants, course creators, and professional bloggers. In other words, women who have businesses they love and need help with the writing side of things - especially writing that sells. The vast majority of my clients are millennial moms who are juggling businesses alongside families.
Why did you start your business?
Actually, I didn’t intentionally start my business. The opportunity sort of fell into my lap. After becoming a single mom in 2011, I became more determined than ever to be able to stay home with my son. So I threw myself into building a home-based business (MLM, because it seemed like the easiest, most popular route). I also got a bit more serious about the blog I had started back in 2010, while I was still pregnant. Somehow, I got on the radar of another blogger, who was doing a spotlight on WAHMs. She asked to interview me. It was something similar to this where she sent a list of questions and allowed me to respond in my own time. After the article was live, she messaged me to let me know. She also said that she had really enjoyed reading my responses and asked if I’d ever consider being her ghostwriter.
To my 90’s kid mind (born in 1985!), Ghostwriter was a cool show on PBS, lol. (I can’t be the only one who remembers this, right?)
So I needed her to explain what she meant. She told me that she’d pay me to write content for her. What what whaaaaat? Little did she know that my big dream, ever since I was 7 years old and read “Harriet the Spy”, was to be a paid writer. I obtained my degrees in completely unrelated fields, but I still loved to write regularly (hence, my blog, Single Mommy Warrior). Needless to say, I jumped at the opportunity. It was something I enjoyed AND it helped me stay home with my son. Over time, I fell in love with copywriting as I branched out to new clients who had different content needs.
Describe your brand in 3 words
If I had to describe my brand in 3 words, it would be “The Word Nerd”. Actually, I’m more of a geek than a nerd, but “The Word Geek” just doesn’t have that same zing, lol. I’m very geeky and always have been. I never really shied away from that growing up, but I also never fully embraced it. But now, as I’m firmly in my 30’s, I feel like we should ALL embrace the things that make us who we are.
I don’t know who I would be if I didn’t randomly sing lyrics during conversations, squeal during movie trailers, go on emotional rollercoasters while reading, hoard all the books, have lucid dreams about living in Narnia or attending Hogwarts, get way too excited when I meet other Potterheads, type things like #YoungAdultForever or #TeamJacob, or sprinkle my conversations with references to literature and pop culture. So, I embrace my geekiness and know that I will attract the right people into my life (and business).
How long have you been using Designsta?
I believe I’ve been using Designsta for a little over 2 years. I was actually introduced to it by a fellow copywriter, Laura Robinson. She’s brilliant at what she does and I was devouring her amazing content. I joined her group and was in LOVE with all of her pretty graphics. I asked her how she made them and she told me about Designsta. The rest, as they say, is history. I don’t like thinking about my design efforts before that, lol. Those were the dark ages.
What is your favorite thing about Designsta?
I could say that my favorite thing about Designsta is that the platform is super user-friendly and has sooooooo many elements that help you create just about any graphic you can imagine. Or I could say that it’s Louise, who is so willing to accommodate all of our design needs - even if it’s creating random templates or designs for us to use. I could also say that it’s the private Facebook group that is filled with other female entrepreneurs who provide each other with support, feedback, and occasional laughs.
But, really, my favorite (and most unexpected) perk has been my personal transformation. I always described myself as someone who was good with words, but who SUCKED at anything visual. I never ever considered myself to be visually creative. I knew what I liked when I saw it, but I couldn’t say that I could come up with ideas on my own. Designsta has helped change that narrative. You can’t help but to be creative in there! Especially with all of the templates, tutorials, and trainings.
Over the years, I’ve come to LOVE designing things. So much so that it’s not only become an additional source of income - it’s also something I do to de-stress. I would have NEVER thought I would see the day when I thought to myself “Man, I’m so stressed right now. Let me log on to Designsta.” It’s kind of crazy...in a good way!
How has Designsta helped you grow your business?
As far as how Designsta has helped me grow my business, it’s helping me to develop my brand into something I am proud of. It’s helping me to get my content seen by “my people”. It’s helped me to nurture my creative side more and to look at things from different angles. It’s helped me learn more about the creative process - from planning to implementation. And, as I mentioned, it’s also generated more income for me as I currently create custom printables and social media graphics for my clients.
If you could offer some advice to a new user of Designsta, what would it be?
My #1 piece of advice to new Designstas would be to learn and have fun. Those two things should go hand-in-hand. Take advantage of the top-notch training Louise has to offer and then dive in by bringing your ideas to life. Don’t stress about it. Don’t try to be perfect. Just play around and try things out. Use the templates for inspiration - especially if blank pages freak you out. Have fun experimenting with colors and all of the elements available. Put the focus on having fun creating and you may be delighted by the results.
My second piece of advice would be to ask questions. Louise is super helpful, but so are the other Designstas. Don’t be afraid to ask questions or to ask for feedback. That’s what the group is for. I’ve asked my fair share of questions and am always glad that I did! Plus, if YOU have the question, I can almost guarantee that other people do too. By one person asking their question, we all learn! It’s a community effort.
Where would you like to be in 5 years time?
On the road, lol. Seriously, I want to be a digital nomad. I’d love to buy an RV and travel across the U.S. with my son, working and homeschooling along the way. It would be fantastic to spend a few months at home and then take a whole month off to travel the states and abroad. I plan to have my business at a point where I have a few high-end retainer clients each month, with at least one big launch project per quarter. And I’d generate significant passive income selling parenting, WAHM, and homeschool content on my blog. Mostly printables, but also a few ebooks and courses.
What are your favorite designs that you have created in Designsta?
This is one that I created when trying to figure out my new branding. I loved how “feminine” and classy it seems. And I think it’s something that would grab attention. It was also one of the steps I took when learning about typography and which fonts pair well. I’ve since learned a lot more on this topic, but am still proud of this early attempt. It made me feel like I was taking this blogging thing seriously.
This was something I had created for fun, but used in my portfolio when I landed my first printable client. She thought it was really cute and hired me to create something similar for her blog. This was the first time I realized that I could actually make money with graphic design!
I love wall art and motivational quotes. At some point, I realized I could create my own in Designsta. This is one of the first ones I created. As you can see, I was practicing my font pairings and was doing a lot better. :)
After a while, I started really getting into the idea of using Designsta to generate more income. So I started getting serious about it and now I often make a few hundred dollars in a month creating custom printables for fellow bloggers.
After several attempts at creating a new brand logo, I came up with this one. I love it!
Where can we find you online?
- DESIGNSTA SPOTLIGHT